X-Culture: Global Aspects of Running a Business

Guest Blogger: Hilary Lassoff, Nathan M. Bisk College of Business student

My name is Hilary Lassoff. I am a business marketing major at Florida institute of Technology. I am graduating in May and soon after that I I’ll be starting my own women’s golf apparel brand. I am a college golfer and am originally from Philadelphia, Pennsylvania. I like to travel and golf and be in warm weather with water close by.

I hope to learn a lot from x-culture about hope to have a great experience meeting my teammates. I like learning about the global aspect of business, in that starting my own company I know that going global is a big part of expanding markets and growing your brand. I’m excited to get started on this project and I know it will be a learning expense as well as a cultural test for all of us.