Love that Chevy Camaro. Students talk about it with the EdVenture Partners team member. At left, students get tickets so they can play the "Feature Find" game with the Camaro. Bilal Yakubu, aviation management, and Matt Casperite, civil engineering, are deep in conversation in the foreground.
Start Your Engines for the Chevy Marketing Challenge
Love that Chevy Camaro. Students talk about it with the EdVenture Partners team member. At left, students get tickets so they can play the “Feature Find” game with the Camaro. Bilal Yakubu, aviation management, and Matt Casperite, civil engineering, are deep in conversation in the foreground.
It’s grins all around when it comes to the Chevy Camaro. Florida Tech student visitors inspect the Chevy Camaro’s interior features and sporty appearance. Love that yellow!
The “Stuff the Trunk” with the Chevy Equinox interactive game requires students to guess how many regular-sized bags and suitcases could fit into the Equinox. The guesser who came closest to the actual amount won a prize.
A picture is worth a thousand words. Mohammad Alhazzani loads in the stuff, demonstrating the trunk storage of the 2011 Chevy Equinox, the SUV crossover style vehicle. In the “Stuff the Trunk” game, the students guess how many bags can fit in the trunk.
Did someone say food? Mohammad Alhazzani, systems engineering major (right), and Lindsey Hastie, aeronautical science major, are popular at “Fun in the Sun” Here’s where students exchange tickets for snacks and drinks. The more game participation, the more tickets!
Practicing her presentation skills at the Panther Promotions table, International business student Arielle Gilman chats it up with inquiring students. At this table, students can fill out surveys, exchange tickets for prizes and learn more about Chevrolets.
Showing team spirit in blue shirts: (back row from left) Ahmed Khalif, Donald Swade, Michael Blackistan (PR,) Mohammad Alhazzani, Jason Pauxtis (PR,) Aytug Cebelli, Matt Casperite, Dr. Andrew Cudmore. (bottom row from left) Nikita Shaw, Jennifer Reid (Project Leader,) Arielle Gilman (Finance Mgmt,) Lixing Ren, Ernesto Kranwinkel. Not shown: Lindsey Hastie, Bilal Yakubu, Maduka Elewkwachi-Ulu
Chevy gave us three new vehicles to feature in the event: the Cruze (left), Camaro (middle) and Equinox (right). Panther Promotions team members (in blue) attract student attention with lively conversation. Team member, Ahmed Khalif, aerospace engineering, watches a visitor inspect the roomy trunk.
Future car salesman? Head of PR for the team, Jason Pauxtis, aviation management major, delivers his best sales pitch on the Chevy Camaro. Business administration student, Ernesto Kranwinkel, the team’s head of market research, holds the blue bucket and invites students to participate in “Find the Feature. You can win prizes, folks!
It’s time to play! Team member Maduka Elekwachi-Ulu holds the bucket for the Camaro “Feature Find” game. Players, like this one who’s drawing a feature card, locate the features they pick out of the bucket and win tickets. Tickets are redeemed for T-shirts, food, drinks and gas cards. Gas cards are very popular these days.
The Chevy Camaro on display in Panther Plaza for Fun In The Sun attracts much conversation and admiration.
How much can you load in? The “Stuff the Trunk” event in Panther Plaza features the Chevy Equinox (blue) and the Chevy Camaro (yellow) showing off their storage space. Jason Pauxtis, an aviation management major, Maduka Elekwahi-Ulu, an information management major, and Bilal Yakubu, also aviation management, try out their sales skills on other students.
Team member Ahmed Khalif invites a student to try his luck in the “Feature Find” game. To play, students pick slips of paper that have a feature listed on them. The students then search for that feature on the vehicle to earn tickets they can exchange for gas cards, T-shirts and other prizes.
Each Chevrolet vehicle at Fun in the Sun comes with a special theme assigned to it. The theme for the fuel-efficient Cruze is “Cruzin to the Beach with the 2011 Cruze.” Check out our handmade poster positioned under the hood of the car. “Cruze” is REALLY spelled correctly!
It’s what’s in the trunk that counts. Maduka Elewkwachi-Ulu shows students just how you much can pack into the rear of the Chevy Cruze. Good to know when you’re going on a trip or moving to a new apartment … after you get that new job!
Listen up,please! The Chevy representative announces important information about the event. Representatives of EdVenture Partners, our liaison partners with Chevrolet, gave a big boost to Fun in the Sun. Chevrolet presented our team with a very generous $3,000 education grant to support the event.
The Chevy ruled at Panther Plaza when the Nathan M. Bisk College of Business marketing class team set out to fulfill a class assignment to promote Chevy vehicles in the Chevrolet Campus Marketing Challenge Promotions Program. The team, which calls itself “Panther Promotions,” took real-world marketing outdoors for “Fun in the Sun,” an afternoon of learning and games to affect opinions about the Chevrolet brand. The team invited as many Florida Tech students as they could to the event. The marketing challenge was to have students fill out Chevy opinion surveys “before” and “after” they learned about the cool new cars parked at the plaza—the Equinox, Camaro and new Cruze. The “Stuff the Trunk” game illustrated storage capacity for the Equinox and Camaro by making guests guess how many bags fit in the trunk. That trunk is so big, you could fit Grandma in it. The team didn’t have to try very hard to get attention for the Camaro. The Camaro has been a hot car since it was introduced in 1967. Playing games and winning prizes was a nice break from classes for the students who came to see what was happening. And, it was smart of the team to bring plenty of snacks and drinks. No surprise; they disappeared fast. What a way to master a subject!
